Museum Ulm Logo HfG Archiv Ulm

Am Hochsträß 8, 89081 Ulm

Without advance notification | Mo: closed | Tue – Fri: 11–5 pm | Sat–Sun, public holidays: 11–6 pm | closed on Sat 10.10, 24.10, 7.11., 21.11., 5.12., 19.12. and on 24.12., 25.12., 31.12.
DiR 2020 – Thinking in Systems

AI aided Design

For the second time the HfG-Archive has announced the scholarship “Designer in Residence”in this year: three months of living and working on the campus of the former Hochschule für Gestaltung and in the HfG-Archive. Next Monday, July 20, 2020, this year’s scholarship holder, the designer Simon Hettler, will leave Ulm and return to Munich. He is now presenting the fruits of his work on the Internet.


With the programme “Designer in Residence” the HfG-Archive wants to bridge the gap between the historical School of Design and current viewpoints in design. Starting out from the HfG’s thoughts on how to systematise the design process and provide scientific support for it, Simon Hettler has addressed this topic more than 50 years after the closure of the Ulm School of Design. . In the context of the project “AI aided Design − Artificial Intelligence aided Design” − he was looking for possibilities and limits to support designers in the design process through artificial intelligence.


Simon Hettler studied product design and strategic design at the HfG Schwäbisch Gmünd. In his studies he dealt with questions of sustainability and the justifiability of design in non-scientific contexts. His work is located at the interface between design, strategy and research.