AI aided design: Simon Hettler

He studied product design and strategic design at the HfG Schwäbisch Gmünd. In his studies he dealt with questions of sustainability and the justifiability of design in non-scientific contexts. His work is located at the interface between design, strategy and research.

For the second time this year the HfG-Archiv had announced the scholarship “Designer in Residence”: three months of living and working on the campus of the former Hochschule für Gestaltung and in the HfG-Archiv.

With the program “Designer in Residence” the HfG-Archiv wants to bridge the gap between the historical School of Design and current viewpoints of design. Based on the HfG’s thoughts on how the design process could be systematized and scientifically accompanied, this year’s scholarship holder Simon Hettler from Munich has dealt with this topic over 50 years after the closure of the Ulm School of Design.

Within the framework of the project “AI aided Design – Artificial Intelligence aided Design” – he was looking for possibilities and limits to support designers in the design process through artificial intelligence. See and hear more about this.